We all know tweets can be about the most trivial of matters, whether it's talking about the football, taking a photo of your lunch, or complaining about the British weather.
But there are tweets that are haunting and posted just before the user's death, remaining visible on the social network site forever.
She famously tweeted a photo of herself as a child with mother Paula Yates before she was found dead in 2014.
Of course though, you fear the other call, the sad nocturnal chime from a friend or relative telling you it's too late, she's gone. When I first met her around Camden she was just some twit in a pink satin jacket shuffling round bars with mutual friends, most of whom were in cool Indie bands or peripheral Camden figures Withnail-ing their way through life on impotent charisma.
Frustratingly it's not a call you can ever make it must be received. Carl Barrat told me that "Winehouse" (which I usually called her and got a kick out of cos it's kind of funny to call a girl by her surname) was a jazz singer, which struck me as a bizarrely anomalous in that crowd.
The jazz singer, 60, accused Gaultier of profiting on the back of Amy's tragic death by sending models down the runway channelling her signature beehive, eyeliner and earrings."The family was upset to see those pictures, they were a total shock," Mitch said.
"To see her image lifted wholesale to sell clothes was a wrench we were not expecting or consulted on.